GoMan partnered with Baccarat to create a cinematic launch campaign celebrating the opening of their new store at South Coast Plaza. By combining footage captured on location in France at the Baccarat factory with dynamic FPV drone shots and on-site videography at the new store, the project highlighted both the brand’s heritage and its modern expansion. The visuals were crafted to connect Baccarat’s legacy of craftsmanship with its contemporary presence in a new market.

Through careful planning, creative ideation, and innovative filming techniques, GoMan delivered a refined yet vibrant piece that showcased Baccarat’s artistry and elegance. The blend of traditional cinematic storytelling with fresh, immersive perspectives offered a distinctive way to introduce the new store to the world, reinforcing the brand’s identity while engaging audiences in a memorable, visually stunning way.